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Outreach and communication campaigns are conducted not just to encourage combatants to disengage but also to sensitise communities regarding the National Programme, facilitating social cohesion and the reconciliation process, as well as ensuring the protection of disengaged combatants.
Since the primary target audience of the campaigns’ messages – Al-Shabaab individuals who are considering defecting – are often difficult to reach given their limited access to communication equipment, most messages will be directed at other related target audiences such as family, clan members, former members of Al-Shabaab and local media.